After you have conquered the various search engines, by getting your web site to the highest on your focused key phrases, the subsequent step is increasing your legislation agency search engine optimization methods.
Don’t assume that simply because your web site “ranks” that your legislation agency search engine marketing is over.
Now could be the time to contemplate constructing practice-specific websites that concentrate on a selected space of legislation that you simply observe.
This technique includes creating further websites particular to the completely different areas of legislation by which you observe.
When correctly applied, you may unfold your attain and improve your actual property within the prime search engine outcomes.
When constructing these websites, you will need to take into account that the websites can’t be mirrors of your principal web site. That is positively frowned upon by the various search engines and will topic your web site to penalties. It’s going to definitely work to devalue your efforts.
These practice-specific websites have to be ready show worth on their very own. For instance, in case your principal web site simply covers some fundamentals on private harm legislation, your private harm legislation microsite ought to delve a lot deeper into the topic. Usually, when utilizing this legislation agency website positioning method, you’ll want to just be sure you are interested by the identical conversion facets as you’ll in your principal web site (i.e. contact type, whitepapers, and calls to motion).
After your practice-specific web site is up and working, you’ll achieve publicity to extra potential shoppers on the internet. Your web site footprint will develop and your agency will rank for extra key phrases of much more spots for a similar key phrase.
You would possibly ask your self, Why don’t I simply add new content material to my principal web site? Does Google frown upon this? What are the prices concerned? Ought to I hyperlink from my principal web site to the microsite? Is it higher to have a weblog or a microsite?